FEATURED PROJECTS
Patagonia X Ruffwear
Patagonia will collaborate with Ruffwear to create a series of sustainable travel apparel
and dog accessories. The outcome will show people that traveling with pets will become a well-being trend and that sustainable clothing and accessories will enhance people's well-being and reduce pollution.
Prada must face the challenge of creating unique shapes and ideas to engage clientele. This strategy allows the old archives product line to grow financially through sustainable materials and new design innovations. The wide color spectrum can target different groups of consumers and use them to attract new loyal consumers. In order to further increase sales, different store concepts for regions and purposes can be used to connect more with consumers, both online and offline.
Häagen-Dazs will cooperate with Gucci to
bring the concept of happiness that mainly
conveys to consumers love life and enjoy life.
The creative concept comes from a girl who
loves ice cream and fashion. She hopes to feel
the wonderful feeling of the collision of the two
brand concepts. As a result, both companies
will benefit from a new customer group and
create fantastic aesthetics.
In recent years, Gap has failed to differentiate its core brand, alienated old customers and has bland designs. As a result, GAP needed to better gauge the customer base it wanted and adjust branding and design accordingly. With GAP’s rebranding effort to create a sense of belonging and a more inclusive space for consumers, we hope this will open up a whole new world that can span generations.
